Strategy · Working worldwide
Deciding what to do before spending money doing it.
Most marketing money is wasted not on bad execution but on doing the right things in the wrong order, or things that never needed doing. Strategy is the cheap step that stops the expensive mistakes.
Sound familiar
The usual signs you need this.
Everything runs on its own
The website says one thing, the ads another, the social accounts a third. Nothing reinforces anything else.
You are doing a bit of everything
A little SEO, some ads, the odd post. Spread thin across everything means nothing gets the push to actually work.
You cannot say why
You are on the channels you are on because you always have been, not because they fit where your customers actually are.
You are about to spend
A new website, a campaign, a rebrand. This is exactly the moment a wrong decision gets expensive, and the cheapest to prevent.
What you get
What you get.
A message that holds
What you do, who for and why it is worth choosing, said in a way a stranger understands in five seconds.
The right channels, chosen
Where your customers actually are, and just as important, where they are not, so you stop paying for the wrong rooms.
An order of operations
What to do first, second and third, so each step builds on the last instead of starting over.
A plan you can act on
Not a 50-page document that gets filed and forgotten. A clear route with decisions you can defend.
Honest about what to skip
Half of strategy is deciding what not to do. I will tell you where you are wasting effort.
Before you ask.
Do you work with clients outside Spain?
Yes. Strategy is a series of conversations and a document, all remote. I work with businesses across Europe, the UK, Ireland, Australia and Singapore.
Is this worth it for a small business?
Especially for a small business. When budgets are tight, doing the wrong thing hurts more, not less. The point of strategy is to spend the little you have where it works.
Do I have to hire you for the execution too?
No. The strategy is yours to take anywhere, including to your own team or another provider. If it makes sense for me to build the pieces too, we can talk about that separately.
How much does it cost?
It depends on the scope, from a single focused session to a full plan. I quote it once I understand what you actually need, and it is almost always the cheapest line on the whole project.
Let us talk
Want your business to communicate better?
Tell me what you have in hand and we will see if it makes sense to work together.
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